Badvertising: Target "Santa"

Cause at least Santa still has his job!

I sure hope Jolly old Saint Nick left some coupons for marriage counseling in their stockings. Or at least some good chocolate.

I get what this commercial is trying to say about Target and their affordable prices. This is good, both as a fact and an advertising strategy. But it kinda falls apart at the end, when instead of a joyous moment we get a very tense situation which leaves us wondering about the strength of this couple's relationship. The last 5 seconds of this commercial are almost painful to watch. Maybe Santa left a chainsaw under the tree so they can cut the tension lingering in the air.

The holidays are stressful enough, it doesn't make sense to advertise that shopping at your store could inflame the yuletide emotions in a negative way.

And God is that an ugly tree.