Its almost World Cup time people!
I know that most Americans don't actually care that much about the actual biggest sporting event in the world (no apologies to the Super Bowl, as much as I love it). Despite the fact that soccer is (was?) the fastest growing sport in America and far more of our youth put on shin guards than shoulder pads, the game suffers at the spectator level. Which may seem odd considering we are undoubtedly the best spectators on the whole damn planet.
Many people blame this on things like the crowding out by other sports, the inferior product that is the MLS, or the simple fact that soccer games have no commercials (a huge oversight).
But I think the problem is pretty simple: poor marketing.
As always, Asia is way ahead of us. The South Koreans, possibly looking to psych out their evil goatee wearing twins to the North who also somehow made the World Cup (honestly, how can a nation sanctioned by every other country in the Solar System be allowed into FIFA?), have come up with probably the most amazing soccer promotion ever.
This isn't the same lame old crap like bringing over a washed up Beckham or painting a bunch of hot naked women in the flags of the participating countries. But I think all will agree that this genius move by the Koreans makes soccer a whole lot more interesting.
A distant second in the World Cup marketing department is a series of interesting and entertaining portraits featuring each participating team. The Swiss picture is my favorite.
Winning the consolation game is yet another overlong, overproduced and overawesome World Cup commercial by Nike.
Look, there's Kobe!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment