Badvertising: Junk vs Junk

Americans eat crap. And we eat a lot of it. And so do our kids, and as a result a lot of them are overweight and develop poor eating habits which affect their health for the rest of their lives. This is a serious issue, which needs to be addressed in serious and honest ways and with adjustments to our public policy, much of which actually fuels the problem with

But ads like this aren't the answer. Sure, its entertaining and sick and engaging on a gut level. I wondered, I cringed, I laughed. But it doesn't get the right message across, and its extreme to the point of self parody, which pretty much kills any power it might have had to sway the diet choices of its viewers.



Cheeseburgers are not heroin. They aren't the healthiest thing in the world, but they sure as hell aren't heroin. It would have been better to play up positive food choices, or to focus attention on educating people on why things like HFCS are unhealthy, or what the role of moderation in diet choices. Instead we get this admittedly shocking but ultimately empty and feckless ad.