Super Bowl

The Super Bowl is almost upon us (*tears*). And anyone who knows anything about the Super Bowl knows that the real appeal isn't the game; its the prospect of gorging yourself into a food coma that puts Thanksgiving to shame. Seriously, the Super Bowl is usually much better than Thanksgiving because the food is actually stuff you want to eat and the variety is a lot better. Pizza, chicken wings, tacos, beer, nachos, beer, chips and dip, sandwiches, beer, tacos, beer, chili, cookies, pie, cake, donuts, beer... really its whatever you want it to be. Not like Thanksgiving with its oppressive stranglehold of dry Turkey and various vegetables. Most years I have to fill up on stuffing just to get a full meal.

Oh ya, and there's some commercials and stuff.

A lot of people who are freaks and not football fans still watch the game "for the commercials", which is stupid for a number of reasons. First, most of them actually suck. This is because most advertising is stupid, and just because you paid 3 million dollars for the airtime doesn't make the spot itself any better. A shack in Beverly Hills is still a shack. Combine this with the fact that any company shelling out 3 million bucks a pop for airtime is going to make at least three dozen executives sign off on it and you're all but guaranteed to suck the creativity out of all but the best spots.

Another reasons why its dumb to watch "for the commercials" is that the commercials themselves get more coverage than the actual game, and there will already be a flood of media "report cards" and stories about them by the time the Lombardi trophy is lifted. In this day and age you can find these highly priced spots on Youtube and watch all the ads at your leisure.

Nevertheless, I realize that the Super Bowl is a holiday and if you want to come over and hang out with all the normal people and your excuse is to watch the commercials, more power to you. Just remember that some of us are watching the game which is taking place between the commercials, so please keep your non football yapping on low and avoid blocking the TV during a play.

Speaking of commercials, apparently Coke has decided to take advantage of the Steelers appearance in the big game to remake a classic commercial in updated form. Here's a video with a sneak preview.



Not bad. Not great, but not bad. My guess on the supposed "twist": Troy pulls off his hair as a wig and tosses it to the kid. I know its pretty obvious, which is why its probably what the ad writers decided to go with. I'll be truly amazed and probably entertained if they can come up with another "twist" which makes any sense.

Enjoy the game.